- Conduct a Backlink Audit
Not all backlinks are made equal. Those that come from reputable and authoritative sites are like jet fuel to an SEO engine, whereas those that come from low-quality or potentially manipulative (e.g. link farms) sources are like sand.
“There are two things that a business should do when it comes across bad links,” said the owner of several vehicle history websites that allow consumers to check out the history of used cars and determine whether they have been in an accident, have any recalls, and are reliable according to other drivers. “First and foremost, they should remove it from their website. The next step is to generate a bad link disavow report and submit it to Google using the Google Disavow Links tool. This feature enables publishers to request that Google discontinue assessing a site based on certain low-quality links.”
- Conduct Extensive Keyword Research
Many companies squander time and money chasing keywords that fall into one of two categories: there aren’t enough prospective consumers searching for them, or there are too many rivals, making it virtually difficult to reach page one, much alone the top three results. The finest keywords avoid both of these problems. There are a sufficient number of prospective consumers seeking them, and they are neither too popular or dominated by huge businesses with multimillion-dollar SEO expenditures.
“There are a number of tools available, such as Google’s Keyword Planner, that may aid firms in selecting and building a list of relevant and profitable keywords,” noted the author. “However, most firms would benefit from partnering with an established and respected SEO expert or digital marketing agency.”
- Create Excellent On-Page and Off-Page Content
The most essential things in SEO are content, content, and more content. Why? Because content is how search engines recognise and determine the subject matter of a website (or, more precisely, a web page). On-page content includes web prose, blog posts, articles, and correctly labelled pictures and videos. Examples of off-page content include guest post articles, social media material, infographics, and other types of content.
“One of the greatest and simplest methods for businesses to determine what content to focus on is to simply ask their existing customers.” “Insights and ideas on what customers find relevant and current may also be obtained on platforms such as LinkedIn (News – Alert) and Quora.”
- Improve Site Navigation
Search engines try to give searchers the best and most convenient experience possible (i.e. potential customers). As a consequence, by optimising their website navigation, businesses may benefit their consumers – and themselves. Many SEO and UX experts, for example, think that a web page should never be more than three clicks away from the user, and that the navigational menu should be clean, consistent, and labelled logically and intuitively – particularly for mobile searches. For the first time, smartphone searches on Google exceeded desktop searches in 2019.
“Imagine walking into a grocery shop and seeing that, instead of organised aisles, various food items are scattered around the area — sweets next to fruits and vegetables, cooking oils next to dairy goods, sauces next to morning cereals, and so on,” he added. “Of course, shopping will be a tiresome and chaotic experience, and people will flee and never return. Despite the fact that the internet has been present in some form or another for over 30 years, there are still many websites that lack clear, linear, and intuitive navigation and usability. The good news is that fixing this problem is straightforward and affordable. Unlike remodelling a brick-and-mortar grocery shop, redesigning a website does not require ripping down walls and rewriting circuits.”
- Boost Site Loading Speed
Google is famously secretive when it comes to revealing how its search engine algorithm works. However, Google disclosed something monumentally significant a few years ago: a website’s (and its numerous web pages’) loading speed is a major component in SEO ranking.
“A company may increase site loading speed in a variety of ways,” says the author. One of the most successful approaches is to utilise a content delivery network, which uses a geographically distributed network of servers to decrease the physical distance between where the material lives and the users attempting to access it. If all other variables remain constant, the shorter the distance, the faster the delivery and loading speed. Businesses should also investigate whether their server imposes a bandwidth limit on their website. If this is the case, they will need to either purchase additional bandwidth or swap hosts. Image optimization, file compression, redirect reduction, browser caching, and minification of CSS (News – Alert), JavaScript, and HTML can all assist to speed up loading.”
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